Brand Manager at Eat ‘N’ Go Limited

Location: 1715 Idejo St, Victoria Island 106104, Lagos, Nigeria

Job type: Full time

Company Description

Eat ‘N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino’s Pizza, Cold Stone Creamery & Pinkberry.
Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N’ Go has over 200 stores (outlet) across Nigeria a and Kenya.

Job Description

• General strategy, equity, top of mind awareness and sales results
• Responsible for developing annual marketing plan & calendar, while also leading the strategy and execution of the plan
• Responsible for total brand budget (usage & effectiveness)
• Monitors impact of marketing activities and plan based on them
• Liaise with Operations on monthly deals, sales and new product development
• Supervise conceptualization of marketing materials  Supervise competition analysis
• Synchronize offline and online calendars
• Supervise promotions, campaigns and activations
• Observe market trends and put findings into use when developing plans
• Review of team members KPIs
• Send monthly reports to Marketing Director

Qualifications

• Creative thinker, excellent listener and communicator
• 7-10 years of professional marketing experience of which 3+ years of experience in a brand/product management in an FMCG or retail based organization is desired.
• Prior experience working at a Retail Brand with sophisticated direct mail programs, direct marketing agencies or with a hospitality and or restaurant brand a plus.
• Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail 
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
• Strong communication and presentation skills
• Ability to communicate with all levels of an organization comfortably.
• Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
• Experienced with web conferencing tools, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel
• Bachelor’s degree or equivalent professional experience

Additional Information

Only qualified candidates will be contacted.