Social Media Manager / Content Strategist

Location: Ikeja, Lagos
Job type: Full-time

Job Description

• We are seeking a talented and motivated Social Media Manager/Content Strategist to join our company.
• The ideal candidate is a creative and strategic thinker who can drive the development and execution of our social media marketing initiatives while also crafting compelling content strategies.
• As the Social Media Manager/Content Strategist, you will play a key role in enhancing our brand presence, engaging with our target audience, and driving business growth through innovative and impactful social media campaigns.

Key Responsibilities
Social Media Strategy and Execution:

• Develop and implement a comprehensive social media strategy aligned with the company’s goals and target audience.
• Manage, curate, and create engaging content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
• Monitor social media trends, user engagement, and industry developments to continuously improve strategies and tactics.

Content Creation and Curation:

• Conceptualize and produce high-quality, relevant, and engaging content that resonates with our audience and supports our brand identity.
• Collaborate with cross-functional teams, including marketing, design, and product, to gather content and insights for various campaigns.

Brand Voice and Consistency:

• Maintain a consistent brand voice and messaging across all social media channels and content platforms.
• Ensure that all content aligns with the company’s values, goals, and industry regulations.

Community Engagement and Customer Interaction:

• Foster meaningful interactions with our online community, respond to comments, messages, and inquiries in a timely and professional manner.
• Proactively engage with users, participate in relevant conversations, and address customer feedback effectively.

Analytics and Reporting:

• Utilize social media analytics tools to track and measure the performance of campaigns, content, and overall social media presence.
• Provide regular reports on key performance metrics and insights, along with actionable recommendations for optimization.

Design Direction and Creativity:

• Ability to guide graphic designers and videographer to create content appealing to the brands target audience, while fulfilling the brands creative guidelines.

Viral Content Strategy:

• Ability to create trending topics about the brand and guide social media executives on general topics that can be latched on to create virality on brand post.

Social Calendar Management:

• Ability to manage social media calendar and schedule, while prioritizing posts according to brand needs and planned content pillars.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Proven work experience as a Social Media Manager, Content Strategist, or similar role, preferably within the fintech or financial services industry.
• In-depth knowledge of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Strong understanding of the fintech landscape, industry trends, and regulatory considerations.
• Proficiency in using analytics tools to analyze and interpret data for strategic decision-making.
• Creative mindset, with the ability to think outside the box and develop innovative content ideas.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Attention to detail and strong organizational skills.