Job Field: Sales / Marketing / Retail / Business Development
Job Role
Responsibilities
Provide strategic and marketing plans to enable the attainment of Mkobo Revenue and profitability goals.
Drive and achieve the business objectives.
Drive the growth of Mkobo’s products through exceptional management of existing partnership relationships and signing up new partners.
Responsible for identifying and driving engagements with target Companies for Early-pay partnership opportunities and their seamless onboarding strategies.
Ensure consistent growth of the Bank’s risk assets and liabilities in line with defined targets.
Creating and developing new innovative ways to communicate Mkobo’s service promise to existing and prospective customers/partners.
Ensure that long-term customer relationship is maintained to achieve the goals of the company.
Conduct direct marketing of the Company’s products and services to help maximize revenue.
Provide prompt response to customer enquiries on products or existing account queries.
Maintain and develop new customer accounts, and liaise with the operations team to onboard the Customers.
Define, measure, monitor and report via a dashboard on marketing & sales KPI and metrics on a weekly and monthly basis and suggest improvements on an ongoing basis.
Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, etc.
To study the market conditions, and competitions, and identify gaps within the market and the substitutes coming into the market.
To organize activities relating to sales and marketing promotions that will help increase awareness and generate new business.
Contribute to the annual sales and marketing plan
Knowledge
Knowledge of the Financial Services sector and the current trends
Knowledge of online and offline marketing strategies and tools.
Knowledge of relationship building and customer management
Strong business acumen and knowledge of the low-income market
Comprehensive knowledge of consumer lending, payroll lending and public sector credit products.
Sound knowledge of Micro, small and medium enterprise market and lending methodology especially around POS products.
Skills
Developing and managing a highly efficient marketing team
Strong marketing and business development skills
Sound interpersonal and negotiation skills
Good oral, written, and presentation skills
Leadership, Supervision and Coaching skills
Detail-oriented with strong analytical skills
Goal-oriented, needs to be focused and achieve targets
Excellent communication and organization skills
Qualification/Experience
A minimum of first degree or its equivalent in a business-related discipline (additional qualification or degree in any finance or business-related discipline may be an advantage).
A minimum of four (4) years post-qualification experience out of which, at least three (3) must have been in the financial services industry.
Evidence that the candidate possesses proven skills and competencies in practicals.
Financial services or technology company experience will be beneficial.
Excellent knowledge of MS Excel, and PowerPoint;
Key Behaviors
Ethical, high level of integrity
Good communication and listening skills and team player
Professional, responsible and accountable
Quality and customer focused, open to ideas and change
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