Team Member, Digital Marketing at Fidelity Bank

• Job Type: Full time
• Qualification: Bachelor’s Degree (Second Class minimum) or HND (Upper Credit) in Marketing or any other related field. Most importantly, candidate should have Digital Marketing Certifications.
• Experience: Minimum of 2 years on the role and 2 years in Digital Marketing
• Location: Lagos
• Job Field: Brand & Communications
• Job Category: Experienced Hire

Certifications

Must include any of the following: Google advertising, Meta Advertising, Google Analytics.

Job Objective(s)

• To implement all online advertising campaigns for the bank to include Search Engine Marketing (SEM), Meta Advertising, Google Display and Video Advertising, Twitter Advertising, LinkedIn advertising.
• Liaise with third party advertising platforms to implement advertising campaigns.
• Deliver reports after every campaign and implement tracking across the website and mobile app.

Duties & Responsibilities

• Design, Execute, and Maintain ROI-Focused Targeted online Ad campaigns.
• Conduct thorough analysis of trends and targeting options.
• Continually optimize campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Drive Cost-per-action low for every campaign while achieving the objectives of each campaign.
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
• Compile monthly reports for all product campaign performance.
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analysis within the financial industries to stay informed.
• Liaise with Digital Advertising Service providers such as Meta, Google, Twitter to get Invoices, Budget, and other campaign needs.
• Identify new advertising platforms to further push the bank’s products and services.

Key Competencies/ Knowledge

• Google Ads Manager
• Meta Ads Business  
• Twitter Ads
• Google Tag Manager
• Google Analytics
• Excel and PowerPoint